On November 5, 2026, Tong ShunHing made its appearance at the 9th China International Import Expo (CIIE) at Booth C4-04 in Hall 8.1. Under the theme "New Era, Shared Future," this year's CIIE brings together representatives from global industry, academia, and research. Adhering to the principles of extensive consultation, joint contribution, and shared benefits, participants are jointly exploring new paths for the coordinated development of international trade, continuing to transform China's vast market into a broad market shared by the world.

Tong ShunHing participated in the event with its star products, leveraging its mature poultry supply chain to foster global industrial cooperation through high-quality ingredients.

01 Flagship Products and High-Quality Poultry Solutions

As a company deeply rooted in the poultry sector, Tong ShunHing uses its stable and reliable poultry products to build a bridge for ingredient exchange between China and the world. At the CIIE stage, the company showcased the quality strength and innovative vitality of Chinese poultry enterprises to global clients. Its two flagship products—Hong Kong-style Honey Glazed Char Siu and Hong Kong-style Shatin Crispy Squab—have both won the "Superior Taste Award" at the International Taste Institute in Brussels. The company's products have successively passed international system certifications including HACCP, ISO, and FSSC22000, possessing the comprehensive strength to compete with international peers.

A representative from Tong ShunHing stated, "We are grateful to the Department of International Cooperation of the Ministry of Agriculture and Rural Affairs and the Department of Agriculture and Rural Affairs of Guangdong Province for the opportunities and support provided. The CIIE is a stage where high-quality global brands converge. We hope to use this platform to demonstrate the high-quality standards of Chinese poultry food to the world, while also connecting with international high-quality supplier resources to achieve mutual empowerment." At the exhibition site, Tong ShunHing extensively engaged with import supplier resources, with international business matchmaking showing promising results.

02 From a Benchmark for Hong Kong Supply to Global Connectivity

Tong ShunHing is one of the earliest agricultural enterprises in China to supply Hong Kong, having continuously provided high-quality poultry to the Hong Kong market for over thirty years. Relying on years of cross-border ingredient operation experience, its "Global Frozen Meat" business has established a globalized cross-border procurement network. It selects high-quality ingredients from dozens of countries, including Germany, Brazil, the Netherlands, Poland, Spain, and Russia. All source partners are licensed exporters accompanied by complete health certificates. Furthermore, the company has established a dedicated quality inspection department to monitor the entire process, currently serving over 13,000 clients.

This mature global supply chain system not only lays a solid foundation for Tong ShunHing to connect with international resources and promote product exports at the CIIE but also paves the way for developing compliant export product lines tailored to the RCEP regional market. Participation in this exhibition marks a significant step in Tong ShunHing's upgrade from a veteran "Hong Kong supply enterprise" to an international "global supplier."

03 An Explorer of Guangdong Cuisine Going Global

In recent years, Tong ShunHing has established itself in the Guangdong-Hong Kong-Macao Greater Bay Area. Leveraging the dividends of the Regional Comprehensive Economic Partnership (RCEP) and the development opportunities of the "Belt and Road" initiative, the company has actively responded to the strategy of exporting "Guangdong Brand" cuisine, exploring overseas markets in Southeast Asia and initially achieving a market leap from "based in the Bay Area" to "connecting with Southeast Asia." In its overseas expansion, Tong ShunHing insists on deep localized product development: targeting Thai dietary preferences, it customized and developed five roasted meat cooked products, including improved versions of roast goose, roast duck, and crispy squab, which have now entered the ranks of local ingredient suppliers. Currently, Tong ShunHing is accelerating the replication of this localized expansion model, continuously extending its product reach to Singapore, Malaysia, and other Southeast Asian countries, thereby expanding the overseas footprint of Hong Kong-style roasted meat ingredients.

In the future, Tong ShunHing will continue to deepen its global supply chain layout, refine its Hong Kong-style roasted meat cooked ingredient products, and steadily explore broader international markets, turning authentic "Guangdong Brand" cuisine into a delicious bond connecting China with the world.