What would "rice-rice-potato prepared dish" look like? What direction can innovation research and development be taken in the future? On April 13, Wangkui County, Heilongjiang Province, Beijing, and Zhanjiang, Guangdong Province jointly held a special "online salon" discussion activity.

Seven guests from the modern agricultural base of "rice - rice - potato", the Joint Research Institute of Prepared Vegetable Industry, the head of prepared vegetable enterprises in Beijing and Guangdong, etc., conducted online linkage, expressed insights around "potato + prepared vegetable", and jointly discussed how to make "North potato and South seed" from "North potato and South seed" to "agricultural potato and vegetable", so that "North potato and South seed" are more fragrant and the brand is more powerful.

Look forward to realizing the leap of "from farmers to workers"

Recently, located in Shitang Village, Suixi County, Zhanjiang, Guangdong Province, 710 mu of Guangdong and black cooperation "rice-rice-potato" modern agricultural demonstration base welcomed the harvest, Guangdong and black cooperation "North potato South seed" project successfully appeared on the CCTV "Spring cultivation line observation" column, becoming a successful case of "North-South interaction" between Guangdong and Heilongjiang Province.

Li Yawen introduced the progress of the "rice-rice-potato" project of Guangdong and Montenegro cooperation.

Li Yawen, deputy director of the Standing Committee of the People's Assembly of Wangkui County, Suihua City, Heilongjiang Province, and the person in charge of the Guangdong and Black cooperation "North Potato South seed" project, introduced that at present, the "rice-rice-potato" of the Guangdong and black cooperation has high yield and good quality, and the planting area in Zhanjiang has reached more than 5,000 mu, and the yield can reach 5,000 jin per mu. "We hope to introduce the" rice-rice-potato "cooperation between Guangdong and Black into the prepared vegetable industry, and realize the leap of agricultural products from farmers to workers."

Chen Jianhua, the founder and chairman of Huahua Food Industry in Beijing, conducted a comprehensive analysis of the product from the aspects of taste, market prospect and audience. "In Western prepared dishes, potatoes can be made into potato products such as French fries and potato cubes. The current sour and sweet Western-style fried products are also popular with young people, and there is a lot of market space."

Chen Jianhua, founder and chairman of Huahua Food Industry from Beijing, proposed "rice, rice and potato + Western prepared dishes".

In 2022, Huahua Food has developed and launched a total of 80 Western prepared food products, covering Southeast Asian food, Italian food and other fields. In Chen Jianhua's view, the cooperation between western food and "rice-rice-potato" is more practical and easier to land. I hope that we can further contact and make "rice-rice-potato" really into prefabricated vegetable products. "Do a good job in product development and sales, turn them into products that consumers like, realize the leap from 'agricultural products' to' industrial products', and further promote to the national market."

Chen Xiaorong, chairman of One Fish in Zhuhai, Guangdong, proposed a new concept of "white banana sea bass + rice rice potato".

Chen Xiaorong, chairman of one fish in Zhuhai, Guangdong, said that the current sea bass premade vegetable products in the C end need to be further developed, French fries are willing to accept the product, adding rice rice potato is a good revelation, the future will be high-quality white banana sea bass and potatoes together to form a "white banana sea bass + rice rice potato" new partner, to develop more dishes for young people. "If we can turn 'rice, rice and potato' agricultural products into prefabricated vegetable commodities, promote prefabricated vegetables to go to sea to grab orders and find markets, and achieve large-scale production, it will also help prefabricated vegetable enterprises further enhance the added value of products, can better realize the combination of farmers and farmers, and drive rural revitalization."

Xu Yujuan introduced a variety of innovative research and development of potato prepared dishes.

For the research and development of potato prefabricated vegetable products, Xu Yujuan, director of the sericulture and Agricultural product Processing Institute of the Guangdong Academy of Agricultural Sciences and president of the Guangdong Prefabricated vegetable Industry Joint Research Institute, introduced that potatoes are recognized in the world as the "fourth largest food crop", which can be used as a versatile raw material, and carry out deep processing for different potato varieties. Such as mashed potato powder, to achieve maximum effect.

"Our institute can contribute potato processing technology, cooperate with prefabricated vegetable companies, and use 'rice, rice and potato' as the main raw material to make it into a diversified, story-telling, high-quality and nutrition-balanced prefabricated vegetable product." Xu Yujuan said.

Huizhou Shunxing Food chairman Tang Zhanyao said is developing "potato chicken" quick dish.

During the online discussion, Tang Zhanyao, chairman of Huizhou Shunxing Food Co., LTD., was also interested in potato premade dishes. In his view, "rice rice potato" has high protein content and cost-effective, which is suitable for the research and development of prepared vegetable products. Shunxing Food is currently developing a quick dish of "potato braised chicken", which it plans to sell and promote through the company's existing online market in Southern China by the end of this month. At the same time, Tang Zhanyao also proposed that at present, in the deep-processing process of potato prefabricated vegetable products, it is necessary to carry out preliminary processing to the suitable pure vegetable manufacturers.

"We will fully cooperate with the good 'rice rice potato' into the South China market, potatoes will be the company's second quarter of this year as the main raw material of the core fast food, the future will also speed up the research and development of potato prepared food products, the 'rice rice potato' to the market, help 'rice rice potato' products into best-selling prepared food products." Tang Zhanyao said.

To create a successful model of Guangdong and black cooperation, prepared dishes have unlimited potential in the future

"At present, all over the country are taking prepared dishes as the fist product, actively expanding product ideas, and innovating and developing products." Liu Qiang, president of Guangdong Province Sea Bass Association and chairman of Guangdong Qiangjing Agricultural Group, introduced that, for example, the pre-made fish dish successfully set off the new momentum of "annual fish economy" and activated the fish industry.

Liu Qiang, chairman of Guangdong Qiangjing Agricultural Group, proposed to improve the added value of products through innovative research and development of prepared vegetables.

Liu Qiang believes that the current research and development and innovation of prefabricated vegetable products is still in the 1.0 stage, and there are unlimited possibilities for prefabricated vegetable products in the future.

In view of the development of the "rice rice potato" prefabricated vegetable industry, Liu Qiang suggested that consumer habits should be studied, and the sea bass baked fish, pickled fish, boiled fish products of Qiangjing Agricultural Group should be organically combined with potatoes to enhance the added value of products.

In Liu Qiang's view, the industrialization of agricultural products is the road to high-quality development of agriculture in the future, and agricultural products can only increase the added value by becoming industrial products. "But at present, most agricultural products still have gaps in product research and development, intensive processing and innovation, and the next step will continue to carry out in-depth research and development and innovation of agricultural products in combination with market demand."

Zhang Wei, deputy general manager of Qian Dama Group and head of the public affairs department, said that "rice - rice - potato" can be sent into the store.

Zhang Wei, deputy general manager of Qian Dama Group and head of the public affairs department, believes that potatoes can make different types of prepared dishes and have good market prospects in the future. As a fresh store at the gate of the people's community, he said that in the future, "rice-rice-potato" can also be sent into the Qian Dama store, into the short fresh-preserved food area in the store, and can also enter the online e-commerce platform to help farmers in Wangkui County to increase income and get rich.

For the online discussion of "rice rice potato" prepared vegetable products across thousands of miles, the guests spoke highly of it.

Xu Yujuan said that through the linkage of prefabricated vegetable enterprises, media and experts to jointly explore the development of "rice, rice and potato" agricultural product processing and prefabricated vegetable industry, it can further turn "rice, rice and potato" prefabricated vegetable products into a model of "agriculture to industry", which will become an important attempt to promote Guangdong and black cooperative agricultural industrialization, and also contribute to the common development of agriculture and food processing industry in the two provinces. To help revitalize rural areas in both places.

"The online meeting was very effective, and I was particularly moved by listening all the way. Experts and head enterprises are full of confidence in the development of "rice rice potato", and have also put forward good suggestions on the choice of potato varieties and what foods can be better marketed by potatoes. In the future, we will actively seek cooperation and hope that potatoes and prepared dishes will make the "North potato and South potato" more and more fragrant." Li Yaven said.

(Author: Cheng Hao, editor Liu Runying, Qian Chenhui, video editor Zeng Tingfang, designer Lin Junming, editor Yu Shuqin)