Xinhua News Agency client Shanghai, May 13 (reporter Yang Youzong) As part of the China Brand Day series, China Brand Expo 2023 opened at the Shanghai World Expo Exhibition and Convention Center on May 10. In addition to the close experience of the "big country heavy equipment" and hardcore technology, the exhibition visitors can also taste the unique local food. In recent years, the rapid development of the prepared dish brand has become one of the protagonists of the brand expo.

In the Guangdong exhibition area of the brand Expo, a variety of Cantonese dishes, such as crispy squab, crystal shrimp dumplings and spare ribs with black bean sauce, attracted attention. However, these classic Cantonese dishes are not produced by on-site food masters, but are standardized, branded and high-end prefabricated dishes.

On a Cantonese dinner table, chicken is one of the main dishes. In the Guangdong exhibition area, the prepared dishes brand Tang Shunxing brought a variety of chicken and pigeon prepared dishes, including traditional Cantonese white cut chicken, Dongjiang salt baked chicken, rose soy sauce chicken and Sha Tin Crispy pigeon, as well as innovative Thai lemon chicken with sour and hot sauce, Sichuan pepper sesame chicken and so on.

According to the Deloitte China report, the size of China's prefabricated vegetable market in 2021 is about 550 billion yuan, the compound annual growth rate in the next five years is expected to reach 13%, and the size of the prefabricated vegetable market is expected to reach 1 trillion yuan by 2026.

On May 10, Brand China 2023 opened at the Shanghai World Expo Exhibition and Convention Center, which is the Guangdong exhibition area of Brand Expo.

When it comes to prepared dishes, good taste is key. In order to make the taste and quality of the prepared dishes closer to the in-room dishes, Tang Shunxing has unified standards in the pre-treatment, cooking, packaging, cold chain and other links of the ingredients, and retains the flavor and taste as much as possible by scientific and technological means. At present, Tang Shunxing has entered the tea restaurants and Cantonese restaurants in Shanghai and Hong Kong, and this time there are C-end products suitable for families. A staff member at the site said, "Take Dongjiang salt chicken as an example, after heating in the microwave oven for 3 minutes and cutting it into pieces, its flavor reduction can reach 90 percent."

Also in the Guangdong exhibition area, the eel and eel in white soy sauce brought by "Eteng" are made of high-quality Japanese eel and American eel, which need to go through 20 processes on a 120-meter-long production line to complete the production. In order to bring out the rich taste, it is also brushed with four secret sauces. After heating in the microwave, oven or air fryer, consumers can easily make eel sushi, eel fried rice, eel matsutake soup and other delicacies.

The Yangtze River Delta is also one of the pioneer regions of the prepared dishes industry. Songhe Floor is a time-honored pastry brand with more than 200 years of history. In today's fast-paced life, can the old brand adapt to the new consumer demand?

At the site of the brand expo, the reporter saw in the booth of Yuyuan shares that a pre-made noodles of pine crane floor were placed in a prominent position of the booth. Yu Garden Culture and food science and technology innovation Center researcher Nie Wei told reporters that in order to make the taste of prepared dishes closer to the food dishes, researchers on the hardness of the food pasta, elongation and other dimensions of the data for a comprehensive test, determine the scope of each data of the food dishes, and the data systematized, standardized, as a standard for the production of prepared dishes.

2023 China Brand Expo Yuyuan shares booth.

"To adapt to market demand, time-honored dishes not only need to be inherited, but also need to innovate." "Only with new methods, new technologies and new means can the taste of time-honored brands be passed on to more people," Nie Wei said.

Yuyuan Culture Food Group science and Technology innovation Center is a combination of advanced analysis technology and testing equipment, to achieve the non-heritage technology and time-honored brand dishes of the high degree of restoration and innovation. From the establishment of the center in September 2022 to the end of the same year, Yu Garden Cultural Food has developed a total of 68 new products. Shanghai Dexing Hall soup dumplings, Shanghai old restaurant belly lung soup, Songhelou squirrel Mandarin fish and other time-famous pre-made dishes have become market proven explosive products.

Prepared dishes landed on China Brand Day, highlighting the new trend of industry development. Exhibitors generally said that the platform built by the brand day can also allow prepared dish enterprises to polish their own product standards in exchange and practice, learn from advanced quality control experience, and further enhance the internationalization level of products and brands.