"Baked fish with potato and Pineapple", "chicken with Potato curry", "Fish and chips"... Recently, the Southern Financial All Media reporter learned that after participating in the "Food Expo · Pre-Expo" in Dongguan, Li Yawen, the project leader of the Guangdong and Black cooperation "North potato South seed" project, successfully docking with a number of prefabricated vegetable production enterprises in Guangdong, and received a lot of positive feedback.

In particular, "Guangdong New fish" + "rice-rice-potato" will form a new partner, so that Li Yawen is full of confidence in the future development of Wangkui potato prepared dish industry, and the leap from "North potato south seed" to "agricultural potato industrial grain" is also within reach.

Go into the prepared food market together

In recent days, the Guangdong and Black cooperation of the "North potato South seed" project on the CCTV "Spring field observation" column. In Suixi County, Zhanjiang City, Guangdong Province, the "rice-rice-potato" project of Guangdong and Black cooperation achieved a good harvest. The traditional staple grain and the new staple grain are planted in rotation, so that a paddy field can grow two kinds of rice and one kind of potato, successfully creating a "rice-rice-potato" professional management and development model, and has shown large-scale effect, and the planting area has exceeded 10,000 mu in the local area.

In order to further expand the "rice-rice-potato" market, recently Li Yawen is busy carrying out the "rice-rice-potato" prepared vegetable product development and promotion liaison work. Li Yawen hopes that the Wangkui County can join hands with Guangdong enterprises to jointly develop and launch a series of prepared dish products such as "New fish potato", "Chaoshan style potato", "pine seed bass potato powder", "bass steak chips" and "sea bass potato", grasp the current "prepared dish" and "RCEP" two wind mouth, and put high-quality agricultural products in Wangkui County on the high-speed development of Guangdong prepared dish industry. To the kitchens and tables of consumers at home and abroad. This move is expected to realize the "butterfly change" again from "North potato south seed", "rice-rice-potato" to "potato prepared dishes", driving the villagers of Wangkui County to get rich and increase income, and stimulating new momentum for rural revitalization.

Zhuhai One Fish Food Technology Co., Ltd. is a deep aquaculture and processing enterprises, held at the end of last year in the first China fish Expo, one fish sea bass baked fish series of prefabricated dishes shine.

This year, a fish company actively participated in the exhibition, and hope to look for excellent product suppliers at the exhibition, broaden the types of prepared vegetable products, and the "rice-rice-potato" from Wangkui County attracted the attention of Chen Xiaorong.

According to Chen Xiaorong, chairman of One fish Company, prefabricated dishes save time and trouble, adapt to the fast pace of modern life, and are favored by young people. If the sea bass and Wangkui potato organic combination, the future jointly developed more such as "pine perch + potato powder", "perch steak + chips" and other high-quality delicious boutique premade dishes, to meet the consumption needs of the young generation, will drive more farmers to get rich together.

"Judging from the achievements of Zhuhai Annual Fish Expo, China International (Foshan) Prepared Vegetable Industry Expo and Dongguan 'Food Expo · Pre-Expo', the provincial Department of Agriculture and Rural Affairs has made great efforts to promote Guangdong prepared vegetables, and the white sea bass is also ready to meet more new opportunities for development." Liu Qiang, president of Guangdong Province Sea Bass Association and chairman of Guangdong Qiangjing Agricultural Group, introduced that Qiangjing Group has developed and launched a number of special annual fish gift boxes and prefabricated dishes, and the total annual turnover has exceeded 1 billion yuan, and the sales volume of sea bass is in the forefront of the country.

In Liu Qiang's view, with the upgrading of catering consumption, "no fish without a seat" is more in line with the healthy consumption trend. In recent years, Zhuhai white banana sea bass has become a "rich fish" that drives tens of millions of farmers to become well-off and a widely sought after "net red fish". At present, Zhuhai is taking the white banana sea bass as the starting point, and constantly developing different classic dishes such as "steamed sea bass", "pickled fish in gold soup" and "Pan-fried golden sea bass", while actively exploring new prepared dish products, and continuously improving the added value of sea bass, creating a "annual fish economy".

Liu Qiang introduced that through the establishment of contacts with Longtuan Association of Wangkui County, Heilongjiang Province, giving full play to the leading demonstration role and industrial advantages of leading enterprises, expanding and strengthening the supply chain of agricultural products, combining high-quality potato products of "North potato and South seed" with Zhuhai white banana sea bass, and further promoting the research and development of sea bass potato prepared dishes and market development. Continue to lead the development of white banana sea bass, Wangkui potato industry, drive farmers to increase income, towards a broader space for development.

Looking forward to "sailing" to the international stage

A few days ago, Guolian Aquatic Products, a leading enterprise in the Hurun Top 100 Prepared Dishes list, developed and launched the "pineapple grilled fish" popular at home and abroad.

Li Chunyan, head of the National League of aquatic products, expressed special admiration for Li Yawen's feelings and efforts, and thought that she proposed adding potato chips, chips and potato powder to pineapple grilled fish in a very creative way. "In this way, pineapple grilled fish has fish, vegetables and fruits, and also has a staple food." We will organize team docking research in the near future, and strive to launch "pineapple potato baked fish" as soon as possible, expand the scope of joint agriculture and agriculture with new dishes, so that more farmers can increase income and get rich."

As one of the few Marine food enterprises with the whole industrial chain, Guolian Aquatic Products is the largest aquatic consumption enterprise and the leading enterprise of prepared vegetables in China.

"In terms of meat and vegetable matching, Wangkui potato and Guofeng aquatic fish, bullfrog and crayfish have a good fit, and the nutrition is more balanced, which can better meet the consumer demand for delicious, convenient and healthy life." Zhao Hongmei, another relevant person in charge of Guolian Aquatic products, also said that in the future, relying on Guolian aquatic products' strong supply chain capability, research and development strength and advanced production and processing technology, and perfect sales network, Wangkui County will seize new opportunities for prefabricated vegetables to go to sea together and share the market dividend of prefabricated vegetables trillion yuan.

Kruicheng, chairman of Guanhai Marine Products from Shantou, introduced that under the two strong mouth of RCEP and prefabricated dishes, Guanhai Aquatic products grasped the opportunity, and its seafood, bullfrog frozen products and prefabricated dishes were exported to many countries and regions such as the United States, Canada and the European Union, and Chaoshan flavor wafted around the world.

"In the research and development of prepared vegetable products, if the bullfrog and potato are paired together, a better balanced nutrition can be achieved." Ke Ruicheng introduced that in the next step, Guanhai Aquatic Products will consider cooperating with Longtua Association of Wangkui County to add Wangkui County's "rice and rice potato" to the supply chain of prepared vegetable products, make full use of the resource advantages in their respective fields, realize resource sharing and complementary advantages, and jointly develop Chaoshan style prepared vegetable products that match meat and vegetable and more meet the consumer needs of young people. Promote the transformation of agricultural product processing industry from primary processing to deep processing, and go straight to the kitchen and table of domestic and foreign consumers.

Huizhou Shunxing Food Co., LTD., mainly roast roast prepared dishes, its chairman Tang Zhanyao saw the "rice - rice - potato" to enter the prepared dishes after the report, contacted the Southern financial media Group. He said that he was very moved by Li Yawen's efforts, and he studied the report with his colleagues in the research and development department to try to develop and launch Tang Shunxing's "poultry + potato" famous dish.

Lu Yizhong, the relevant person in charge of Guangzhou Restaurant Likoufu Food Co., LTD., said that potatoes have nutrition, history and culture, and Likoufu will play the advantage of celebrity chefs to bring together and promote the "rice - rice - potato" to achieve a major leap from farmers to workers.

Chang Guengguo, chairman of Longjiao Association in Wangkui County, Suihua City, Heilongjiang Province, introduced that in 2023, Longjiao Association plans to vigorously expand the "rice-rice-potato" project, the land of "North potato South" will continue to increase by 5,000 mu, and the future plans to build 6-8 "rice-rice-potato" bases with a scale of 20,000 mu in the local area, and make the "rice-rice-potato" industry bigger and stronger.

For Li Yawen, the cooperation with Guolian Aquatic Products, Zhuhai One Fish, Qiangjing Group and Guan Seawater Production and other prefabricated vegetable head enterprises will be the "rice-rice-potato" industry in Wangkui County added wings to take off. From the "north potato south seed" to the "agricultural potato food" leap, because the prepared vegetable products will go more solid, I hope that the future hometown "rice-rice-potato" can shine on the international stage of the prepared vegetable industry, become the villagers "rich potato" at the same time, but also become a bright new business card of Wangkui County to the international market.

(Writing by Cheng Hao Editing by Yu Shuqin)