Editor's note:

Guangdong is at the forefront of reform and opening up, and it is also a major import and export province of agricultural products. Since 2016, Guangdong Province has strengthened the identification of provincial agricultural product export demonstration bases, and has continued to make efforts to build Guangdong's advantageous and characteristic products as the benchmark export base business card, so as to improve the quality level and international competitiveness of agricultural products in the province. Recently, the Southern Famous Brand Agricultural Products Promotion Center of Guangdong Province specially launched a series of reports on Guangdong agricultural products Export Demonstration Base, inviting enterprise representatives to talk about how to make good use of policy dividends, expand export markets, and accelerate the pace of "going out".

Luofu Mountain is known as "the first mountain in Lingnan". The processing base of Huizhou Shunxing Food Co., LTD. (referred to as Shunxing Food), a leading agricultural enterprise in Guangdong Province, is located around Luofu Mountain, which has a quiet and elegant landscape and beautiful mountains. "Luofu Mountain is our big 'backer'! The pollution-free and pollution-free natural ecological environment provides favorable guarantee for the company to produce healthy and green ecological poultry food." Shunxing food outreach manager Jiang Poli said with a smile.

Thanks to the superior geographical conditions and many years of market layout, in 2022, Shunxing's total food production reached 1.6 billion yuan, export foreign exchange earned 86.77 million US dollars, export sales growth rate of 17%, the annual cumulative sales of about 38,000 tons of products, directly and indirectly led nearly 3,000 farmers to become rich.

Tang Shunxing Boluo Yang village breeding base

Founded in 1990, Shunhing Food is a Sino-Hong Kong joint venture private enterprise integrating poultry breeding, processing, sales and comprehensive trade. The main products are "Tang Shunhing" brand series poultry food. The main prepared dishes are Hong Kong style roast pork food, such as white cut chicken, salt baked chicken, marinated duck, marinated pigeon, crispy squabs, roast goose, etc. Our products have been continuously supplied to Hong Kong and Macao markets for nearly 30 years, and we have become the core supplier of chilled poultry meat in Hong Kong and Macao markets.

After more than 30 years of development, Shunxing Food has been recognized as a national high-quality development base for international agricultural trade, a demonstration base for export of agricultural products in Guangdong Province, a processing base for "Vegetable basket" in Guangdong-Hong Kong-Macao Greater Bay Area, and a production base for "Vegetable basket" in Guangdong-Hong Kong-Macao Greater Bay Area. And developed into a leading domestic industry comprehensive strength, with export and domestic marketing dual channel operation of modern provincial agricultural leading enterprises.

Pick and choose the good ones

"All of the company's export record breeding bases are managed in the" five unified "mode, that is, unified seedlings, unified feed, unified drugs, unified immunization, unified management, and all the bases have passed CIQ registration." In Jiang Boli's view, the unique geographical environment and strict and orderly management process are the key to casting "Tang Shunxing" safe and high-quality raw materials.

Tang Shunxing Boluo Fukuda slaughter and processing base cooked chicken processing production line

Inspectors are conducting physical and chemical tests

In order to promote the long-term and steady development of the enterprise, in 2003, Shunxing Food Company set up a high-quality technical research team composed of talents from the mainland and Hong Kong, and set up a special technology research and development department to undertake a number of technical and technological research tasks of the company. "The frozen fresh products exported by the company maintain the original flavor of fresh products after thawing, which enables us to maintain a strong market competitive advantage in poultry breed improvement, breeding and deep processing of poultry meat."

Jiang Poli said that the Tang Shunxing production base has effectively guaranteed a strong production capacity by introducing advanced modern production equipment from Germany, Japan and the United States. The processing base also has an advanced experimental testing room, with special detection capabilities for harmful microorganisms and heavy metals in food. "Relying on advanced testing equipment and professional teams, Shunxing Food has not had a single unqualified food in the 'bird flu' storm over the years."

Tang Shunxing Boluo Yang Village breeding base chicken equipment cage system

The establishment of R & D technical team, the preparation of new factories, the production of new equipment and facilities, the construction of the whole industrial chain traceability system, Comprehensive optimization and upgrading of HACCP system, quality management system, enterprise operation system, and comprehensive understanding of consumer groups, food culture, consumption potential, development space, upstream and downstream supply chain, agricultural export trade and RCEP policy in Southeast Asia market... At present, Shunxing Food has successfully developed a number of strategic partners in "RCEP" member countries such as Vietnam, Kazakhstan and Thailand through "every detail" preparation.

Fine import and export products

In January 2022, the Regional Comprehensive Economic Partnership (RCEP) came into effect. In March 2022, Guangdong issued the "Ten Measures to Accelerate the High-quality Development of Guangdong Prepared Dish Industry", which provides a rare opportunity for Shunxing Food to develop the prepared dish industry. "In fact, before the arrival of the two winds of 'RCEP' and prepared dishes, we have been the first to lay out the prepared dishes track, focusing on the development of Hong Kong-style roasted roasted vegetables." It is reported that as early as 2007, Shunxing Food began to get involved in the field of cooked poultry food processing, it is the focus on Hong Kong-style roast food, to create "Tang Shunxing" brand Hong Kong-style prepared dishes as many as dozens of. In 2022, the total output value of prepared dishes of Shunxing Food has reached 380 million yuan. Whether in the e-commerce platform, supermarket channels or in the wholesale market and major restaurants, consumers can experience the fast and healthy diet brought by Tang Shunxing products.

"The company has been involved in the field of prepared dishes for a long time, but in the past, the types of prepared dishes we provided were relatively simple, and they were all large packages of the whole, mainly B-end (enterprise user merchants) sales channels." In recent years, the epidemic has led to the rapid development of the prepared dish industry, and new formats and models have emerged in an endless stream. As a time-renowned food enterprise in Guangdong Province, how to seize the new track of prepared dish brands, balance the relationship between inheritance and innovation, gain a firm foothold in the highly competitive market, and help the old brand refresh its vitality is an important direction of our development strategy."

Tang Shunxing Boluo Fukuda slaughtering and processing base staff are grading packaging

At present, as the country vigorously promotes the "house economy" and e-commerce consumption is further improved, Shunxing Food is also accelerating the online and offline integration strategic layout, and is committed to achieving double growth of market share and sales. Jiang Poli revealed that the next Shunxing food will once again join hands with well-known brand planning companies, strengthen the positioning of the company's Hong Kong-style roast roast prepared dishes, highlight the advantages of pre-dish system, create a unique brand image, and further enhance the "Tang Shunxing" brand share in the domestic and international markets.

In addition, Jiang Poli also said that the next step Shunxing Food Huizhou production base will invest 30 million yuan to build a more large-scale and standardized production workshop for roasted roasted vegetables. This project is expected to be completed and put into operation in the middle of 2023, after putting into operation, the production capacity of prepared vegetables will expand by 10,000 tons, achieve annual sales revenue of 300 million yuan, annual profit and tax of 15 million yuan, and directly and indirectly promote the cultivation, processing, sales and service of 500 people. "The company strives to upgrade to become the most influential roasted roasted vegetable food enterprise in China within three years, which is our vision and the goal of Tang Shunxing people!"