According to public reports, in the first quarter of this year, Guangdong Province exported 3.9 billion yuan of prepared vegetables, of which canned exports increased by 3.2 times and soup exports increased by 52.1%. Prefabricated dishes should be put on overseas tables to achieve 80 to 90 percent of the flavor reduction, and "preservation" has become a barrier that enterprises must step through.

"The most challenging part is the preservation process." On April 24, Li Yijing, vice president of the Guangdong Office of the Singapore Chamber of Commerce in China, went to Huizhou Shunxing Food Co., LTD. (referred to as "Huizhou Shunxing") when the company's planning manager Chen Yilin was feeling that in order to solve the problem of preservation, the company applied for a refrigerated container truck with the license plate of both Hong Kong and China with the help of government departments. Since August 1999, the cargo has been loaded directly at the factory and delivered to Hong Kong by land route, greatly reducing transit time.

It is understood that thanks to the advantages of foreign trade policy, geographical location and transportation conditions, Huizhou Shunxing products have been continuously supplied to Hong Kong and Macao for nearly 30 years, becoming the core supplier of chilled poultry meat in Hong Kong and Macao markets. At present, Huizhou Shunxing has more than 20 breeding bases for supply to Hong Kong and cooperative export record breeding bases, and the products supplied to Hong Kong by the company are controlled by seedlings, feed, drugs, vaccines and management "five unified". In terms of production equipment, Huizhou Shunxing introduced the Netherlands closed automatic production line equipment, built an internationally advanced slaughtering industry standard plant, and built a strong sales channel and network layout.

Preservation technology is the base of prefabricated vegetable enterprises to enter the market. With Huizhou Shunxing constantly practicing the "internal skills" of preservation, the full efficient cold chain transfer and the delivery of chilled chickens to Hong Kong on the same day have entered reality.

"It is said that Lingnan people are famous for their pursuit of 'fresh and original taste'. To be fresh and fast, the construction of cold chain logistics distribution center is an inevitable choice for the group's business development. In order to ensure freshness, we upgrade the preservation technology, through -35℃ rapid freezing and -18℃ storage conditions, from the farm to the table, the whole efficient cold chain transfer, to maximize the safety and health of chilled chickens and the best taste." Chen Yilin introduced.

In order to promote the high-quality construction of the whole cold chain, in 2018, Huizhou Shunxing launched the construction of Hong Kong cold chain logistics distribution Park, becoming the largest cold fresh poultry distribution center in Hong Kong, and the distribution volume to meet the market demand of Hong Kong. In order to ensure the stable delivery of nearly 80,000 chilled poultry every day, within 12 hours from the processing plant to nearly 1,000 businesses and restaurants in Hong Kong, Huizhou Shunxing has set up a professional fleet, with more than 20 logistics transport vehicles, the daily transport capacity of 120 tons, and the first to implement the "fresh 4 hours in place" system, products will be maintained between 0 and 4 degrees during distribution. In the whole cold chain state, the nutrition of the product has excellent protection, to achieve faster and more efficient transportation services.

Today, Huizhou Shunxing's annual broiler market is dominant in Hong Kong and Macao. In 2022, Huizhou Shunxing earned 86.77 million US dollars in foreign exchange from exports of chilled and cooked poultry meat, and was rated as "high-quality Development Base of Agricultural International Trade" by the Ministry of Agriculture and Rural Affairs.

Riding on the east wind of RCEP, under the guidance of the "12221" agricultural product market system, Huizhou Shunxing has also begun to promote the process of internationalization. Since 2016, Huizhou Shunxing has continued to investigate the Southeast Asian market, and has developed strategic partners in Vietnam, Kazakhstan, Thailand and other countries to further expand overseas markets.

"Hong Kong-style roast pork is the 'nostalgia' of many overseas Chinese. In the future, our focus on the development of cooked food products will become a breakthrough for us to explore the Southeast Asian market." Tang Zhanyao, general manager of Huizhou Shunxing, said that as a traditional food, Hong Kong-style roast meat has a broad market in overseas Chinese circles, with high acceptance and large demand; In addition, the export requirements of cooked food products are more relaxed than fresh products, and it is more convenient to open up overseas markets.

[Reporter] Lin Jianmin Li Qiaoxin Xu Xiaoxin

[Source] Southern Rural Newspaper GD today