On September 23rd, Guangdong Province celebrated the 2023 "Chinese Farmers' Harvest Festival" main venue activities in Shaoguan Liyuan Yao Autonomous County kicked off. Provincial and municipal leaders at all levels, farmers' representatives, representatives of the United Farmers with farmers' enterprises, three farmers' workers and other activities, Tang Shun Xing was invited to participate in this event, and other United Farmers with farmers' enterprises to jointly show the gratifying results of helping farmers to promote common prosperity.

Activities by the Guangdong Provincial Department of Agriculture and Rural Affairs, provincial "hundred million project" command office and Shaoguan Municipal Government co-sponsored by the "harvest celebration and promote harmony and beauty" as the theme, to take "1 main venue "+" N sub-venues "mode, focusing on showing hundreds of counties, thousands of towns and villages to celebrate the harvest scene.

Telling the harvest story of the "One Million Project".

The main event invited representatives of demonstration counties, towns and villages as well as representatives of leading enterprises and new farmers to share their harvest stories of the "Hundred Million Project". Tang Zhanhao, General Manager of Tang Shun Xing (Huizhou Shunxing Foods Co., Ltd.) in South China, briefly talked about some of the achievements made by Tang Shun Xing in the process of linking and assisting farmers. Tang Shun Xing has made brand positioning and communication strategy by digging into the company's product strengths and competitive advantages, and has made Guangdong's high-quality poultry Sanhuang Chicken, Bearded Chicken, and Black and Brown Goose the company's core brand of pre-prepared food products, and has created the "Hong Kong Style Barbecue Pre-Prepared Vegetables" brand through various channels. "Hong Kong-style barbecue dishes" brand image, to further consolidate the company's market positioning in the Greater Bay Area, and through the BC end of the simultaneous acceleration of the layout and a series of brand promotion activities to promote the development of the company's prepared dishes, the company's output value of 1.5 billion yuan in 2022, the export of foreign exchange earnings of 86.77 million U.S. dollars, radiation driven a large number of farmers to achieve high-quality, sustainable development, directly and indirectly drive a large number of farmers to realize Directly and indirectly driven by the number of farmers 5446 households, realizing an average household income of 15,496 yuan. Tang Zhanhao said that in the future, Tang Shun Xing will continue to rely on the existing quality and safety standards for Hong Kong and sales network, use the agricultural "resource base" in the Greater Bay Area, and guard the safety of the whole chain from farm to table.

Helping to build the "Guangdong" brand

In addition, the main venue set up in Guangdong Province to celebrate the 2023 Chinese Farmers' Harvest Festival exhibition. A wide range of specialty agricultural products from 21 municipalities across the province made up the harvest bazaar, and the Tang Shun Xing barbecue series stood out. Selected high-quality ingredients, while retaining the authentic flavor of authentic barbecue, using low-temperature freshness locking process, will be made into a pre-prepared dishes, easy to carry, storage, cooking, just a few minutes to enjoy the color and flavor of the food, really do to liberate the hands of zero burden. Tang Shun Xing strictly controls every link of the whole chain from seed source, breeding, production, testing, transportation, traceability and qualification, and is committed to providing safe, healthy and high-quality food to the general public, so that barbecue series products with Cantonese characteristics can be brought into thousands of households, and help to promote the "Guangdong" brand.

The activity was successfully concluded, Tang Shun Xing will continue to plough into the agriculture and animal husbandry food processing industry in the future, with quality as the first, not only to provide the majority of consumers with "tongue-tip delicious", but also to guard the consumers "tongue-tip safety", and at the same time, strive to answer the new journey of the new era! At the same time, we will strive to answer the questionnaire of the new journey in the new era.