From farm to table, dozens of processes are linked; From ingredients to packaging, every detail is refined; From Guangdong to Hong Kong, 24 hours of goods such as rotation. Cantonese prepared dishes are very popular in the Hong Kong market. How to do it? We went into Hong Kong in-depth interpretation.

The way to supply Guangdong prepared dishes to Hong Kong

At the Tang Shunxing Hong Kong-style roasted precooked dish production base in Boluo County, Huizhou city, it is less than 6 a.m., and workers have begun to deal with poultry, packaging and labeling, weighing, labeling, and storing in cold storage.

Every day at 7:30 in the morning, 2 in the afternoon, 3 in the afternoon and 5 in the afternoon, a total of four container trucks will depart from here, respectively carrying chilled poultry, roasted meat semi-finished products and precooked dishes. It will take a three-hour drive to Hong Kong via the Shenzhen and Hong Kong land boundary control Point, and these fresh meat and poultry products can be delivered to nearly 1,000 businesses and restaurants in Hong Kong within 12 hours.

As the first batch of agricultural enterprises in Huizhou engaged in poultry feeding and supply for Hong Kong and Macao, Tang Shunxing has won the mainstream position in the poultry market in Hong Kong in 30 years, and 60% of the broilers published every year are supplied to Hong Kong, accounting for 30% of the market share in Hong Kong, that is to say, every three chickens consumed by Hong Kong people, one is produced from Tang Shunxing.

In 2007, the first Tong Shun Hing Siu Wei chain opened in Tsuen Wan, Hong Kong, and has grown to more than 30 stores throughout Hong Kong's bustling streets. In the same year, Tang Shunxing also officially switched to cooked food prepared dishes, becoming one of the earliest food enterprises to open up the prepared dishes industry in China.

Tang Zhenfeng, general manager of Tong Shunhing Poultry (Hong Kong) Co., LTD. : "The name of prefabricated dishes began to rise in recent years, but in fact, we have been doing prefabricated products more than ten years ago, and the design at that time was (to produce) some semi-finished products, some cooked food processed products to the catering kitchen in Hong Kong, reducing labor costs and improving product stability." Because Hong Kong is really short of manpower, the cost is high, the rent is high, the labor is high, so they will look for some products that are stable, have a high degree of restoration and some standardized products, and some of the pre-made products we offer now are very much in line with the pursuit of catering customers and retail customers."

Uncle Mo, more than 70 years old, engaged in the baking industry for nearly 50 years, in Hong Kong Tang Shunxing Siu Wei store for 17 years, he said that the company's meat and poultry semi-finished products have included 90% of the process, the chef only needs to epithelial, dry, fire, they can be baked and sold, simplifying the steps and manpower, two or three times faster.

On the shelves of Tang Shunxing's self-owned food stores, the volume of prefabricated dishes accounts for about 60%, including instant soups, desserts, and home-style dishes, of which this Sichuan-flavored water chicken is the most popular, selling 100 to 150 boxes a week. Shen Ning, the store's marketing manager, said that sales of prepared dishes accounted for more than 50 percent of the store and were rising, which was closely related to the fast-paced life of Hong Kong people.

In 2022, Tang Shunxing achieved a total annual sales of about 15,000 tons of prepared food products, with sales of 310 million yuan, an increase of 45.9%, and Hong Kong became the main consumption market for its prepared food products. Tang Shunhing also introduced the global frozen meat wholesale and processing business to Hong Kong, using a number of processing plants such as frozen meat and cooked food to launch more deep-processed poultry products and prepared dishes, and the next step is to open the Southeast Asian prepared vegetable market with roasted meat prepared dishes, so that overseas Chinese can eat authentic Hong Kong-style roasted meat.

Cantonese prepared dishes' Taste of Hong Kong '

Convenient, fast, taste online, so that the kitchen white can be transformed into a chef. In recent years, prepared dishes have gradually become a new favorite in the kitchen. Prefabricated dishes simplify the procedures and time for consumers to cook, but its production process, including research and development, processing, cooking, preservation, transportation and other processes, is very particular.