On February 8, the Symposium on the high-quality development of the prepared dishes industry in 2022 was held in Guangzhou, which is the "first meeting of the year" of Guangdong prepared dishes, which is of great significance. Relevant leaders of the Guangdong Provincial Department of Agriculture and Rural Affairs, representatives of cities and counties, leaders of the ten leading enterprises in Guangdong prepared dishes, representatives of financial institutions, media platforms and other big coffee gathered together to discuss the high-quality development of the industry.

From the national Industrial development Index "first province", to accelerate the pace of connecting the world's prefabricated vegetable industry development, this spring, a blueprint for a new journey is slowly unfolding.

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Double section marketing is hot, helping Guangdong prefabricated food industry heat up

Since the launch of the double festival marketing of Guangdong prepared dishes in early December 2021, Guangdong has established a number of special areas for prepared dishes online and offline, launched more than 4,000 "sellers" and a number of gold anchors, and organized more than 20 special promotion activities online + offline, with remarkable results.

The most intuitive is the market performance of rising volume and price. The reporter learned that this year's sales of Hema prepared food increased by 345% compared with last year's Spring Festival, and the sales of prepared food on Taobao increased by more than 100% compared with last year. Among them, Cantonese pre-made crystal shrimp dumplings are popular among young people, and the sales growth rate of stores exceeds 300%.

Chen Dan, chairman of Guangdong Hengxing Group Co., LTD., revealed that the double section marketing in 2021 is the peak season of Hengxing's sales, and Hengxing's sales of prepared dishes increased by 40%, with total sales of about 1 billion.

Li Chunyan, director of Zhanjiang Guolian Aquatic Products Development Co., LTD., told reporters that prepared dishes have become unstoppable online red goods, and 45,000 bags of shrimp were sold in a live broadcast.

Chen Cuiying, founder of Guangdong Pinzhen Fresh Technology Co., LTD., said that the sales volume of 2022 New Year Goods Festival exceeded 15 million yuan, an increase of more than 130% compared with 2021.

On the occasion of the resignation of the ox and the welcome of the tiger, Guangdong prepared dishes are not only permanently hot search, but also three "small waist", Shouting out the slogan of "Eat prepared dishes, enjoy a happy year", which is a hot Internet.

Start the year while the iron is hot, release the spring industry ten actions

The reporter learned from the meeting that in order to continue to promote the high-quality development of Guangdong's prefabricated vegetable industry, Guangdong launched ten actions for the spring of the prefabricated vegetable industry: first, strive to introduce ten high-quality development of the prefabricated vegetable industry; Second, hold high-quality development seminars for chairmen of ten leading enterprises; Third, central provincial media, prefabricated food industry chain enterprises into the top ten leading enterprises; Four is the ten leading enterprises to bring agricultural action; Five is the chairman of the top ten leading enterprises into the prefabricated vegetable research platform; Sixth, Guangdong prefabricated food industry into the Beijing-Tianjin-Hebei (Baoding), Yangtze River Delta (Wenzhou) series of activities; Seven is Guangdong prefabricated food one hundred thousand seller training, one mu field thousands of Guangdong prefabricated food chain opened; Eight is China's first prefabricated food Park one big Bay Area (Zhaoqing Gaoyao) prefabricated food planning conference, the whole industry chain contract construction conference, China's first prefabricated food industry fund and China's first prefabricated food street operation launch conference; Ninth, China (Greater Bay Area) Prepared Dishes Spring Fair and Prepared Dishes Standard Construction Seminar; The tenth is to launch a series of activities of Guangdong calling the world to eat prepared dishes.

The river and the sea are vast, only the tide to the head stand. These ten actions have shown Guangdong's confidence and determination to base itself on the new development stage, implement the new development concept, build a new development pattern, seize the opportunities of RCEP to continue to expand a high level of opening up to the outside world, strengthen international cooperation, and accelerate the strengthening, improving and expanding Guangdong prepared dishes, which is of great significance in the development process of Guangdong prepared dishes industry.

Leading enterprises have voiced their voices and reached eight consensus on the high-quality development of the industry

Behind the popularity of Guangdong prepared dishes, it is inseparable from the strong promotion of Guangdong's agricultural sector, the heavy investment of leading enterprises, and the active participation of scientific research institutions, media, channels and platforms. At the symposium, leaders of Guangdong prefabricated vegetable leading enterprises discussed the ten industrial spring actions and ten policy measures for the high-quality development of the industry, and contributed to the construction of Guangdong prefabricated vegetable industry highland.

Chen Dan, chairman of Guangdong Hengxing Group Co., LTD., believes that it is necessary to highlight the cultivation of new products of prefabricated vegetables, classify the production licenses of prefabricated vegetables, establish quality and safety standards of prefabricated vegetables, reward the leading enterprises of prefabricated vegetables with outstanding sales performance, and encourage the development of prefabricated vegetable industrial parks.

Xiao Yongsheng, chairman of Guangdong Snow Yin Group, believes that shaping the brand of prefabricated dishes and broadening marketing channels will be promising for the development of Guangdong prefabricated dishes industry.

Ke Ruicheng, chairman and general manager of Shantou Guan Seawater Technology Co., LTD., pointed out that Guangdong continues to cultivate and expand the industrial cluster of prefabricated vegetable industry, showing a good situation of the overall promotion of industrial parks and continuous efforts of leading enterprises, and it is necessary to further expand marketing channels and promote prefabricated vegetables to the market.

Zhang Jingzhi, chairman of Guangdong Baishun Agricultural Products Supply Group Co., LTD., said that the "double cycle" of prefabricated vegetables depends on the construction of cold chain logistics system of prefabricated vegetables storage. In order to further promote the development of prepared dishes in Guangdong, it is necessary to create an exclusive circulation system of prepared dishes and realize a closed loop from the field to the table.

Wen Feidong, chairman of Zhongrun Investment Management Co., LTD., said that Guangdong's prepared dishes have broad prospects, and cultivating talents in the prepared dishes industry is an important measure for the high-quality development of Guangdong's prepared dishes industry.

Zhao Hongmei, vice president of Zhanjiang Guolian Aquatic Products Development Co., LTD., said, "We will make Guangdong's characteristic high-quality products into premade food industry products to the national market through the scale, standardization and industrialization of the central kitchen, so that people can eat Guangdong's good ingredients."

Tang Zhanyao, general manager of Huizhou Shunxing Food Co., LTD., pointed out that grasping the opportunity of RCEP and promoting Guangdong prepared dishes to the international market requires institutions such as the Guangdong Branch of the General Administration of Customs to establish guiding opinions and encourage Guangdong prepared dishes enterprises to expand domestic and overseas markets.

Chen Cuiying, founder of Guangdong Pizhen Fresh Technology Co., LTD., said that the development of Guangdong prepared dishes needs to be close to the consumer market, study consumption habits, strengthen C-end operations, and achieve sustained large-scale market growth through continuous product research and development, marketing channel expansion, and cold chain storage construction.

Liu Yiqing, general manager of Guangdong Skewpie Food Co., LTD., said that to build Guangdong prefabricated vegetable industry highland, the key is to promote the integration of one, two and three industries, and introduce practical policies to promote joint agriculture to help agriculture and increase agricultural income.

Yang Liang, chairman of Guangdong Hairun Development Group Co., LTD., said that it is necessary to further improve the safety of the food industry where prepared dishes are located, promote low-temperature preservation technology, information logistics distribution technology, etc., and promote the further development of the prepared dishes industry.

The participating enterprises reached a consensus on eight items: joint agricultural and agricultural income increase, orderly development, strict quality and safety, increasing scientific research investment, cultivating industrial talents, accelerating standard construction, regional public brand and enterprise brand linkage development, and cultural empowerment.

A good wind is just in time to sail. 2022 Forum on high-quality development of prepared dishes industry, which is another important node in the development of Guangdong prepared dishes industry, Guangdong will portray a new chapter of Guangdong prepared dishes with a new attitude, and help the high-quality development of modern agriculture.