Tang Shun Xing Poultry (Hong Kong), led by its Managing Director, Mr. Tang Zhenfeng (center), Deputy Managing Director, Mr. Tang Chaopeng (left), and General Manager of Huizhou Shun Xing Foods, Mr. Tang Zhan Yao (right)

Established in 1990, Tang Shun Xing has dedicated over 30 years to the livestock and poultry food industry, evolving into a national leading enterprise of agricultural industrialization spanning the entire industry chain, processing, cold-chain logistics, and sales. The company commits to providing high-quality poultry meat and cooked meat products to a broad consumer base. Its fresh poultry offerings include pigeons, chickens, ducks, and geese, catering to diverse customer needs. The poultry is raised without antibiotics or hormones throughout their lifecycle, and all products undergo rigorous quarantine inspections, ensuring health and safety at affordable prices,enabling merchants to maintain cost-effectiveness while delivering delicious dishes.Manager director of Tang Shun Xing Poultry (Hong Kong),Mr. Tang Zhanfeng,states that the company has "a connected sequence" full industry chain, from breeding to sales, ensuring consistent product quality.

In 2007, the company ventured into roasted meat and prepared foods, developed in collaboration with master chefs from Guangdong and Hong Kong. These products fuse regional culinary specialties with both traditional recipes and modern techniques, tailored for the contemporary urban lifestyle with single servings, multi-scenario usage, and varied taste preferences. Upholding the quality standards for Hong Kong supplies, Tang Shun Xing's roast meat chain stores operate under the brand positioning of "Great Taste," "High Value-for-Money," and "Cultural Richness," with a commitment to both tradition and culinary innovation through its "Tang Shun Xing" and "Tang Xin" brands.

The company operates three industrial parks spanning approximately 150,000 square meters, with an anticipated annual processing capacity of over 241,000 tons of poultry meat. It also possesses four breeding bases and 26 customs-export registered breeding sites, with an expected annual output of more than 115 million birds. Embracing digital technology in agriculture, Tang Shun Xing has implemented automated feeding, watering, ventilation control, and cleaning systems, leveraging the AVI Touch IoT application platform for real-time monitoring and data transmission to its information management system. It boasts an advanced laboratory capable of microbiological and physicochemical testing, adhering to five major categories of inspection criteria, with its ability to test for avian flu antibodies ranking among the top in the Pearl River Delta region. A full-process quality management system and product traceability system have been established to ensure transparency from source to destination.

Regarding logistics, Tang Shun Xing operates the largest poultry distribution center in the Hong Kong and Macao regions, with a fleet delivering to 18 districts directly. Its self-owned cold-chain logistics fleet comprises nearly 40 trucks, handling 216 tons of cargo daily, ensuring fresh poultry reaches thousands of customers non-stop throughout the year.

The company is committed to advancing digitalization in agricultural breeding, supported by automation, digitization, and intelligent equipment, to foster high-quality livestock and poultry production. It is dedicated to developing a more diversified and high-quality range of poultry products, aligning with market trends and consumer preferences, thereby reinforcing its leadership position and competitive edge in the industry. Continuous enhancements to its "Shun Xing Yi" mobile ordering app simplify the ordering process, increase efficiency, and ensure price transparency, aiming to assist small and medium-sized enterprises in managing orders effectively and meeting market demands. The upcoming pre-prepared food market base in Henan, scheduled for operation in the second half of the year, will primarily serve overseas markets. Earlier this year, the company successfully entered the Thai market with its poultry products, including pigeons. Currently, 60% of its revenue comes from the Hong Kong market, with the remaining 40% from the mainland China market.