2025-01-15
ITI Certified! Four Products from Tong Shun Hing Win the 2025 "International Taste Awards"!
Recently, the International Taste Institute (ITI), based in Brussels, Belgium, announced the list of winners for the 2025 "International Taste Awards." Four products from Tong Shun Hing have been successfully selected for this prestigious award due to their outstanding quality and flavor. Among them, Tong Shun Hing's Salt-Roasted Chicken has claimed the highest honor of three stars in the International Taste Award! The Crispy Pigeon received a one-star medal; while the Honey ChaSiu and Garlic-Infused Roasted Chicken were awarded two stars!
The International Taste Institute collaborates with the international sommelier association "Association de la Sommellerie Internationale (ASI)" and numerous top European culinary chefs' associations, along with experts from various national juries. They conduct blind tests and score each product based on five dimensions: "first impression, visual, aroma, taste, and texture," representing the world's highest standard of food deliciousness and is hailed as the "Oscar" of the food industry!
For over three decades, Tong Shun Hing has upheld a profound understanding of Chinese dietary culture and the inheritance of traditional cooking techniques. Collaborating with master chefs with over 30 years of experience from Guangdong and Hong Kong, they adhere to the philosophy of "simplified recipes, fewer additives for more health," specializing in the deep processing technology of ready-to-eat products, striving to preserve the original flavors of the dishes. Constantly exploring and adjusting formulas, they have developed hundreds of unique-flavored ready-to-eat products that are widely praised in the market, becoming partners with 1,000 well-known catering outlets.
Tong Shun Hing's ready-to-eat products have innovated the formula of Cantonese cuisine, bringing it to dining tables across the country. Winning these international taste medals showcases the powerful momentum of Tong Shun Hing as an agricultural leading enterprise. It is not only a high recognition by ITI of the quality and flavor of Tong Shun Hing's products but also helps promote Tong Shun Hing to carry "Cantonese cuisine" to the world. In the future, Tong Shun Hing will combine the taste preferences of the international market to research and promote Chinese cuisine, aiming to retain the essence of Chinese cuisine to the greatest extent possible and continuously improve the quality of ready-to-eat products, driving Chinese cuisine towards the world.